As Facebook and other social media tools evolve, I look for creative ways to maximize the use of these new resources. As part of SPJ's "Journalism Ethics Week" initiative, I designed the organization's first live poll using Facebook's new Questions application. The poll also served as a research gathering tool for SPJ's efforts to decide whether it was time to update it's Code of Ethics. After the poll was posted, we promoted it additionally through Facebook, Twitter and SPJ's membership newsletter. The poll received 38 participants which on average is a higher participation rate than SPJ's normal weekly participation.The poll received very positive feedback. Below is a quick sampling of our Facebook and Twitter responses.
